🚀 Second Chapter: REDMI K90 Series Officially Debuts Tomorrow
Lu Weibing confirms K90 Pro Max is designed to compete directly with mainline Xiaomi flagships.
🔥 Flagship Battle: The REDMI K90 Series is Here
Xiaomi Group Partner and President of Mobile Division **Lu Weibing** has announced that the **REDMI K90 series** will officially debut **tomorrow**. In his recent Weibo post, he described the launch as the second chapter of Xiaomi’s flagship release season, following the successful debut of the Xiaomi 17 series. According to Weibing, the REDMI K90 lineup is a big step forward for the brand, featuring high-end specifications, a new positioning, and even direct competition with Xiaomi’s mainline flagship phones.
🌟 A New Stage for the K Series
Weibing emphasized that the REDMI K90 series will reflect the brand’s evolution and ambition to deliver “true flagship” performance. He explained that Redmi aims to grow alongside its users by emphasizing innovation, bold design, and uncompromising technology. The K90 series will see two major changes this year: a move from the previous release date from **November to October**, and the introduction of a new **Pro Max variant**, a first for the K lineup.
The REDMI K90 Pro Max has a clear goal - to dominate the sub-**4,000 yuan (~$499)** price segment through improved product performance. It promises significant improvements in performance, display, battery life, imaging, and audio, setting new benchmarks for Redmi's flagship standards.
⚔️ Direct Competition with Xiaomi Flagships
Perhaps the most striking part of Weibing's message is his statement that the K series **"will not limit product definition by price, nor create technological differentiation by brand."** This bold announcement indicates that Redmi's K90 lineup can compete directly with Xiaomi's own flagships, which reinforces the company's confidence in the technological maturity of its sub-brand.
Weibing also confirmed that the move is in line with the Xiaomi Group's broader strategy of strengthening its product ecosystem and diversifying its high-end offerings. The REDMI K90 will serve as a **“flagship benchmark”**, while the K90 Pro Max will stand as an **all-round powerhouse** designed for users looking for cutting-edge technology at a competitive price.
🗓️ Pre-order and Release Details
The REDMI K90 series is now listed for pre-order on Xiaomi Mall, with a launch event scheduled for October.
📅 Launch Event
The official launch event is scheduled for **tomorrow** in October, marking the debut of the K90 lineup.
⌚ Ecosystem Expansion
Alongside the smartphone, the **REDMI Watch 6** will also be unveiled, completing Redmi’s latest ecosystem expansion.
🎯 Conclusion: Dual-Device Release
This dual-device release symbolizes Redmi’s growing independence within the Xiaomi Group, ushering in a new era of **innovation, competition, and flagship ambition** as it serves as a powerful new benchmark in the market.
