🔥 K-Series Overhaul: REDMI K90 Pro Max Launches at Competitive $499 Price
Lu Weibing confirms October launch, signaling a major strategic push into the upper mid-range segment.
💾 A Complete Overhaul of the K Series
During a recent livestream event, Xiaomi President **Lu Weibing** finally revealed that the **REDMI K90 Pro Max** will be launched later this month, targeting the competitive **$499 price segment**. He described the launch as a complete overhaul of the K series, signaling a significant step forward for the brand. The news has generated considerable anticipation among consumers and industry observers as Xiaomi looks to change the smartphone experience forever with this powerful new model.
💪 Positioning as Xiaomi's Most Powerful Device to Date
Weibing’s latest Weibo post underscores the company’s confidence in the K90 Pro Max, describing it as their most powerful device to date. He emphasizes that the model is positioned to lead the **4,000 yuan+ price range**, combining powerful hardware with Xiaomi’s integrated system power. Clearly, Xiaomi is determined to strengthen its position in the upper mid-range segment by offering strong pricing and high performance.
The REDMI K90 Pro Max continues the brand’s strategy of integrating advanced processors, upgraded display technology, and Leica-developed camera systems – all while maintaining an aggressive price point to challenge competitors.
🗓️ Pre-Orders Live and Ecosystem Expansion
According to IT Home, pre-orders for the REDMI K90 series are now live on Xiaomi Mall. The official launch event in October will also feature a new wearable.
📅 Final Flagship Announcement
The October launch marks a significant milestone as one of Xiaomi's final flagship announcements for the year.
⌚ Ecosystem Expansion
The **REDMI Watch 6** will debut alongside the K90 Pro Max, further expanding Xiaomi's product ecosystem.
🌍 Strategic Focus and Global Impact
With the launch of the K90 Pro Max, Xiaomi continues to strategically focus on **performance, affordability, and seamless ecosystem integration**, strengthening its leadership in the global smartphone market. This model sets a new standard for value in the high-end mid-range segment.
