Xiaomi's world's best-selling wristband

shipment explosion is largely driven by the high adoption of entry-level basic wearables, which include increased sophistication in health and activit
Wearables Market Report Image

👑 Xiaomi Dominates Global Wearables Market (Q2 2025)

Omdia Report Confirms Xiaomi's Leadership in Q2 2025.


📈 Market Growth and Projected Future

A recent report by market research firm Omdia has good news for the global wearables market, especially **Xiaomi**. In the second quarter of 2025, the industry experienced a strong **year-on-year growth of 13%**, reaching an all-time high of **50.2 million units**. This strong momentum has once again placed Xiaomi at the top of the ranking board and further solidified its reputation as a leader in wearable technology, fully appreciating the innovative magic seen in devices like the Xiaomi Band series and the entire HyperOS platform.

🎯 Key Statistics for Q2 2025

Year-on-Year Growth

13%

Total Unit Shipments

50.2M

The shipment explosion is largely driven by the high adoption of entry-level basic wearables, which include increased sophistication in health and activity tracking features. This development has greatly increased market penetration. Omdia’s analysis is not just for the present; the company is also forecasting positive developments in the future, with 8% growth expected in 2025 and a further 9% growth in 2026. This continued growth points to a healthy and dynamic market where innovation is valued.

💰 The Value of Innovation

Cynthia Chen, research manager at Omdia, also noted the economic impact of this growth. The wearable wristband market is expected to reach **$36.6 billion in 2024** and surpass **$40 billion for the first time in 2025**. Notably, while smartwatches will only contribute **32% of total shipments** in the second half of 2025, the segment will contribute **69% of the entire market value**. This also reflects the price of premium devices and the difficulties manufacturers face in providing compelling reasons for consumers to upgrade their already-used wearables.

🏆 Global Wearables Rankings (Q2 2025)

#1

XIAOMI

(Dominance Continues)

#2

Huawei

(Spacer)

#3

Apple

(Spacer)

#4

Samsung

(Spacer)

#5

Noise (India)

(Spacer)

Xiaomi's continued dominance in the number one spot in the face of such fierce competition is a testament to the effectiveness of its model, which offers a globally acceptable product that combines advanced features with affordable prices.

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