Xiaomi has officially launched the 17 Pro and 17 Pro Max, positioning these models as bold contenders in the flagship smartphone segment. The main feature is the "Magic Back Screen" - a versatile secondary display designed to present notifications, widgets and important updates without the need for users to rotate the device. This addition not only increases practicality, but also highlights Xiaomi's commitment to fostering a more dynamic user experience.In terms of design, the Xiaomi 17 series maintains a sophisticated, modern profile. Notably, the new triple-camera array, developed in partnership with LEICA, is expected to improve photography for users in a variety of situations, especially in terms of zoom and low-light capabilities. The larger dual-lens setup inside the main module, combined with externally located auxiliary optics and flash, visually sets these models apart from the usual competitors.
Xiaomi’s ambitions are clear. Chairman and CEO Lei Jun has made it clear: the 17 series, in direct contrast to the iPhone, does not give up on established incumbents. By publicly declaring this intention, Xiaomi reinforces confidence in both the performance and strategic positioning of their latest offerings. It is clear that the company’s goal is not just to compete, but to redefine premium expectations through innovation and hardware sophistication.
